Real Results You Can See
A longer, healthier life in every bowl
Whether you're feeding a picky pup, a senior dog, or a fresh food first-timer — Furever makes it easy. Pick a plan that fits your dog's needs and start fresh today.
Custom Care for a longer and healthier life
Personalized meal plans for a longer life
We price like we feed — personalized to your pup. *Shown prices are based on plan type and dog size.
Adult Dogs
SMALL DOGS (5 - 20 lbs) $35 / week
MEDIUM DOGS (20 - 50 lbs) $50 / week
LARGE DOGS (50 - 100 lbs) $75 / week
Puppies
UNDER 4 MONTHS $50 / Week
4 - 12 MONTHS $43 / Week
12 - 24 MONTHS $38 / Week
Trusted by vets and loved by dogs
Every recipe is created with veterinary guidance and supported by years of clinical research. We focus on premium, human-grade ingredients to help your dog live a longer, healthier life. Trusted by vets, loved by dogs.
This saved my adopted dog. Fully nursed her back to health.
Blog posts
The History of Kibble: How Convenience Hijacked Dog Nutrition
Kibble was built for convenience, not health. Learn the history behind dog food — and why it’s time to rethink what’s in your pet’s bowl.
Fresh vs. Kibble: What the Labels Don’t Tell You
Not all pet food is created equal. In this article, we break down the real differences between fresh dog food and kibble — beyond the marketing claims. Learn what labels leave out, how ingredients ...
Top 7 Ingredients to Boost Your Dog’s Health (And Why They’re in Furever)
At Furever, we believe every ingredient in your dog’s bowl should serve a purpose. That’s why our meals go beyond basic kibble — they’re crafted with real, vet-approved superfoods that support ener...